"Good ideas should not get lost in long chains and slow processes."
We develop, brand, source and ship our own products. Owning the full chain is what lets us move from a category gap to a shipped product in weeks instead of seasons, and it is what makes the next version better than the last.
Six brands, each with its own category, buyer and price point. Designed in the Netherlands.
Minimalist bathroom essentials designed for smart, everyday living.
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Elevating everyday cooking with precision and style.
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Robust cast iron cookware, pizza peels and other tools for serious home cooking.
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Confidence-boosting fashion solutions for every outfit.
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Sheep & Shine
Sleep masks and earplugs for deeper, uninterrupted sleep.
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Rumy
Home accessories that blend practicality with style.
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Product development, branding, manufacturing, logistics and customer experience all sit within the same walls, handled by one team.
The person who runs quality control on the factory floor sits next to the person who handles customer service. That is why we can switch course quickly when something needs to change.
Discover how we work →Sourcing teams close to the factories, stock close to the customer. Four offices and three warehouses, each with its own job in the chain.
We keep product, brand, sourcing, logistics and customer experience close together, and we're always looking for people who'd rather own a problem end to end than sit in one lane of it.
See open roles →
