Sustainability

Making our products a little easier on the planet, one shipment at a time.

We're working on how our products move, what they're packaged in, and what happens to them after they're sold. It isn't finished, and we won't claim that it is: this is where the effort is going right now.

See where we're focused
Where we're focused

Five areas, worked on in parallel

None of these are solved problems. They're the five places we keep coming back to when we design, source and ship a product.

01
Efficient logistics

We're mapping the routes between our factories and warehouses to cut wasted transport: fuller containers, fewer half-empty runs, and stock held closer to where it's actually needed.

02
Efficient packaging

Products are designed to ship flat, nest or fold. Less air in the box means more units per pallet and fewer containers on the water for the same order: what we call compact by design.

More on compact by design →
03
Materials

We're shifting packaging toward more responsible materials where we can, paper and board over plastic, wherever the product allows it.

04
Packaging accountability

We contribute toward the cost of collecting and recycling the packaging we place on the market, and design that packaging to be recyclable wherever possible.

05
Durability & recycling

We design products to be used for years, not a season, and where something does reach the end of its life, we look at how it can be recycled rather than thrown away.

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Kranis B.V.
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