About Us
Kranis is a product-focused trading company headquartered in the Netherlands. We create and scale fast-moving consumer goods — from kitchen tools to fashion— that meet real, everyday needs.
Driven by data and speed, we spot market gaps, develop smart solutions, and bring them to life across online and retail channels. With a global team, we work across borders to deliver practical products with impact.


Our Mission
We create smart, practical products that make everyday life easier. With tech, insight, and speed, we fill market gaps and improve what’s already out there. We keep it sustainable, affordable, and human — for our customers and our team.

Our Vision
By 2031, we strive to be a fully automated company — creating, developing, and delivering our own products. A seamless system that runs itself. Fast to act, easy to trust. Known for quality, built for scale — both online and offline.
Meet us around the globe
We connect people all over the world

Meet Us Around the Globe
We bring smart and meaningful ideas to life

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Who are we?
Devid Smith
Co-Founder & Chief Executive Officer
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Lara Datta
Co-Founder & Chief Executive Officer
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John Deo
Co-Founder & Chief Executive Officer
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