The Marketing & Creative Director will lead brand storytelling and creative strategy across the Kranis portfolio, with a strong initial focus on Minismus. This role ensures that every brand under Kranis communicates a clear, consistent, and compelling story across all channels, from e-commerce to retail.

You will combine strategic leadership with hands-on creative direction, ensuring that our brands not only stand out in competitive markets but also build long-term customer loyalty.

About Kranis 

Kranis B.V. is a fast-growing CPG company based in Poeldijk, Netherlands, with a mission to develop high-quality, sustainable, and affordable products that make everyday life easier. Our portfolio includes brands such as Minismus, which offers simple, stylish, and functional home solutions, specifically designed for modern families.

We’re building a truly global company. Alongside our headquarters in the Netherlands, we also hold office in Asia and the United States.

Key Responsibilities (Scope)

Overall Marketing Leadership

• Develop and execute a comprehensive marketing strategy across all channels (digital, social, influencer, content, email, and paid media).
• Drive SEO, content marketing, and PR initiatives to boost organic visibility.
• Lead brand positioning and storytelling to strengthen Kranis’ identity in competitive markets.

1. Brand Storytelling & Consistency

• Define and safeguard the core brand story for Minismus and other Kranis brands.
• Ensure messaging and visuals are consistent across all customer touchpoints (D2C, marketplaces, retail, PR).
• Oversee product listings, packaging, and creative content so that each USP is clearly and consistently communicated.
• Ensure proper Localization per country across all customer touchpoints (D2C, marketplaces, retail, PR)

2. Advertising & Creative Strategy

• Develop data-driven advertising strategies tailored to each brand.
• Lead creative development for campaigns, including concepts, visuals, and messaging.
• Continuously test and analyze ad performance to optimize creative effectiveness.

3. Customer Retention & Loyalty

• Create retention strategies, including email marketing, loyalty programs, and community engagement.
• Oversee blog content, PR activities, and other storytelling formats that strengthen brand authority.
  Drive initiatives that increase repeat purchase rates across brands.

4. Social Media & Influencer Strategy

• Build and implement social media roadmaps for each brand, aligned with target audiences.
  Develop influencer strategies to expand reach, trust, and credibility.
• Ensure all digital communication aligns with Kranis’ customer-first, approachable tone of voice.

5. Retail & New Market Entry

• For Minismus and future Kranis retail collections, design a distinctive marketing proposition for retail buyers.
• Create compelling storytelling and visual presentations that make our products stand out in stores.
• Support entry strategies for new markets or sales channels across the Kranis portfolio.

Requirements

• Proven experience (7+ years) in senior marketing roles, ideally within consumer goods, FMCG, or e-commerce.
• Demonstrated success in scaling brands through integrated, multi-channel campaigns (digital, social, content, influencer, email, and paid media).
• Strong leadership skills with a track record of managing and inspiring cross-functional teams.
  Analytical mindset with expertise in marketing analytics, SEO, and performance measurement.
• Excellent communication and storytelling skills, with the ability to strengthen brand identity in competitive markets.
• Creative, hands-on, and customer-focused thinker with a passion for building brands that make a real impact on everyday life.
• Comfortable working in an international environment with distributed teams across Europe, Asia, and the U.S.